Hi, I'm Quirine. Nice to meet you.
Over the past 20 years, I've followed one guiding principle: design can change how people see, feel, and engage with the world. That belief has led me across a wide spectrum of projects — from shaping corporate brands, the strategic repositioning of a city to collaborating on social and sustainable design — always with dedication, purpose, and a genuine love for design.
Profile
Brand & Visual Design specialist
20-Year brand & visual design specialist with expertise in scaling global brand identities and visual design systems across multi-channel communication platforms.
Proven ability to bridge hands-on creative execution with strategic design management to drive brand renewal, establish corporate guidelines, and manage complex stakeholder environments.
Exceptional collaborator, adept at building lasting relationships in cross-functional teams within diverse cultural and professional settings.
Skills
Core competencies
Visual identity systems · Art Direction · Corporate guidelines & toolkits · Concept development · Brand training creation and execution · Storytelling · Copywriting
Stakeholder management · Cross‑cultural communication · Design Thinking · High organisational skills · Agile workflows · Sustainability mindset
Digital & print design · Typography & layout · Illustration · Tools: Adobe Creative Cloud
Languages
What I am known for
High attention to detail · Integrity · Strong relational skills
Attentive · Authentic · Driven · Strong aesthetic sense
Work > Corporate
UBS - Zürich · July 2024 – present
Focus: Immersive brand experience & agency management
- Developed visual concepts and assets for the UBS Life Experience in-person events, ensuring cohesive brand presence across all physical touchpoints.
- Led agency and vendor selection, commissioning architects, agencies, and event design companies for innovative, brand-aligned live experiences.
Highlight: Successfully integrated into a Swiss‑German speaking marketing environment.
Credit Suisse - Zürich · Nov 2017 – June 2024
Focus: Global consistency & design system scaling
- Drove brand consistency across all channels by managing the global brand identity system and governance for 50,000+ employees.
- Partnered with external design agencies to update and evolve the brand identity system and logo through a comprehensive refresh.
- Designed, rolled out, and maintained templates, guidelines, and toolkits used by global teams.
- Designed and executed brand trainings for the global marketing organisation.
Highlight: Designed the company-wide visual identity for online meetings (Zoom & Teams), rolled out globally.
Shell - The Hague · July 2012 – Nov 2015
Focus: Art direction & brand governance
- Managed visual communication development for Shell’s global print and digital channels.
- Created brand guidelines for subsidiary companies, ensuring alignment across the corporate brand identity.
- Provided expert art direction and maintained close collaboration with the internal design studio.
Highlight: Introduced agile working methods to improve creative output and cross-functional collaboration.
Work > Self-employed
Bisqui - Amsterdam & Zürich · Jan 2016 – October 2017
- Client Management: Successfully managed a diverse portfolio of freelance clients, specializing in brand identity, logo and website design for small-sized businesses and personalised illustrations for private clients.
- Full-Cycle Delivery: Consistently delivered complete visual brand packages, leading projects from initial concept development through to final prodution-ready artwork.
Highlight: Achieved high client satisfaction by creating personalized designs.
Studio Quirine - Amsterdam · June 2006 – December 2011
clients a.o.: Design Connection Brainport, Dutch Design Week, Dutch Design Awards, Butterfly Works, Dutch Design in Development.
Exhibition Curation and Design Management
- International Promotion: Designed, curated, and coordinated 15+ Dutch design exhibitions in Europe and Asia to position Eindhoven as a European design city.
- Project Management: Directly managed full project life cycles, including budgets (up to 1.5 K per exhibition), design teams, complex international logistics, and press relations.
- Creative Leadership: Provided art direction, graphic design, and copywriting for selected exhibition communication and promotional materials.
Social design
Highlight: Built strong cross-cultural collaboration skills working with international production teams.
Education & Courses
Master & Bachelor
Master Art Policy and Management
Utrecht University
Utrecht, 2004 - 2006
Bachelor Graphic Design
Willem de Kooning Academy
Rotterdam, 1999 - 2004
Erasmus Exchange, Graphic Design
Nuova Accademia di Belle Arti
Milan, October 2003 - March 2004
Master Comparative Arts & Media Studies
VU University
Amsterdam, 2010 - 2012 (not completed)
Courses
Design Thinking for Innovation
Coursera, 2025
Foundation of User Experience (UX) Design
Coursera, 2025
Sustainable Fashion Academy
Sustainability Fundamentals
Online, September - December 2024
Antwerp Summer University
Responsible Fashion Management
Antwerp and Paris, July 2024
Adobe After Effects Basics
Competence Factory
Utrecht (online), May 2022
Beyond Work
Personalised Illustrations
& Graphic Design
Sustainable Fashion &
Sewing
